April 2, 2011 11:45 am
RISMEDIA, April 2, 2011-According to the TD Bank Financial Literacy Poll released recently by TD Bank, 62 percent of all parents agree they should start teaching their children about money by 12 years of age. While mothers and fathers generally agree on when to start money-related conversations, the survey reveals they differ on how they teach their children financial literacy. The results also show there is a confidence gap between the two genders in how they feel about making sound financial decisions.
TD Bank surveyed 1,637 consumers within the Northeast as well as in Florida and Washington, DC to better understand their financial literacy and attitudes, specifically examining the role of the parent and how this can differ between mothers and fathers.
"The survey shows that each parent contributes different money-related lessons when it comes to a child's financial education," says Suzanne Poole, executive vice president, TD Bank. "This indicates that it's important for moms and dads to combine efforts to ensure that their children learn all aspects of financial literacy from monthly budgets to everyday spending. Being that April is National Financial Literacy Month, now is the perfect time to begin having these conversations with our kids."
Mom vs. Dad: Financial Confidence
According to the survey, 34 percent of respondents rated their financial knowledge as "good" or better. From that, dads are found to be nearly 10 percent more financially confident than moms. Despite these findings, 66 percent of dads also report they wish they had more conversations with their children about money.
Moreover, while moms perceive themselves to be less financially confident, 52 percent report feeling they take all or most of the responsibility to teach their children about financial matters.
Mom vs. Dad: Budgeting
Despite evidence that better budgeting can contribute to a more financially fit family, 43 percent of families surveyed are still not creating or following a monthly budget. Even more interesting are the parental disparities in the reasons why they don't budget:
35 percent of dads versus 22 percent of moms feel they do not need a budget
19 percent of moms versus 12 percent of dads feel they find budgets too complicated and don't know how to create one
Moms vs. Dads: Financial Education Actions
When it comes to the actions taken by individual parents toward their child's financial education, moms are more likely to engage in everyday financial conversations:
Teaching children how to count money (81 percent)
Teaching money matters while shopping (70 percent)
Saving money in a piggy bank (70 percent)
Dads, on the other hand, are more likely to focus on the tangible aspects of money:
Providing an allowance (52 percent)
Setting a savings goal (32 percent)
Other Key Findings From the Survey Include:
Given the recession, 55 percent of families say they are talking to their children more often about money
30 percent of families feel they are being more proactive and having conversations with their children before matters arise
Only 1-in-3 parents are setting a savings goal
For more information visit www.tdbank.com.
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